Monday, February 28, 2011

Sweet Shame

There's something beautiful about these videos from the NYC Department of Health--try checking out the "fat" video if you're not squeamish. But there's something also very school-marm-y about them. Coke is tasty. It's tasty because there's tons of sugar in there--it's not really a mystery. What is a mystery is why human beings struggle with moderation. And shaming, I'm afraid, is not the best technique for behavior modification.

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